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Fashion Designer Exclusive collection by Brian Rennie for HSE24

Brian Rennie überrascht Passanten (June 2019).


HSE24 brings an international top designer on board: Brian Rennie designs an exclusive collection with star appeal for the omnichannel mail order company.

The mail order company HSE24 wins a top-class designer for an exclusive cooperation: "Brian by Brian Rennie" is the glamorous designer brand of the international star couturier, which will be available on HSE24 on air and online from February 2016. The casual-luxurious spring-summer collection is themed "casual luxury" and combines feminine elegance and haute couture esprit at attractive prices.

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The extra breeze glamor

Brian Rennie designed for HSE24.

Whether trendy trousers, sophisticated tops or extravagant jackets - the focus of the designs is the interplay of different materials, fabrics, proportions and silhouettes. For the extra breeze Glamor in everyday life elaborate processed details, opulent applications and special prints, but always put portable in scene.

"With Brian Rennie, we have won a renowned and internationally sought-after fashion designer who stands for glamor and lifestyle like no other, " says Eva Brüning, purchasing director at HSE24. "His collection offers a touch of luxury for everyone:" Brian by Brian Rennie "stands for high-quality design at an affordable price and fits perfectly with the philosophy of HSE24."

The designer with the Hollywood gene

"I'm doing real fashion for real women and I think it's wonderful to introduce my love for luxury, luxury fabrics and special details to a large audience, " says Brian Rennie, looking forward to his new role at the international mail order company. The fashion designer began his career in 1986 at ESCADA, where he made a name for himself as a "designer with the Hollywood gene".

From his 20-year career with the German luxury label, the native of Schotte was a chief designer and design director for a total of twelve years. Among other things, he developed the couture collection and established the successful second-line ESCADA Sport. He then joined the Swedish premium brand GANT and MJM International before moving to BASLER Fashion in 2011 as Creative Director and Managing Director Design. At the traditional Goldbach company he shaped the further development of the premium brand into an internationally successful fashion label, whose designs have since found a permanent home on Red Carpets and Fashion Weeks. In 2014, the 52-year-old started his own label with his own label "Brian Rennie Couture".

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